Investing.com — Sony (NYSE:) Group announced on Thursday that it will invest approximately 50 billion yen ($320 million) in Kadokawa, a Japanese media giant, by purchasing new shares. This investment will increase Sony’s stake in Kadokawa to around 10%, making Sony the top shareholder.
Sony and Kadokawa have previously collaborated on multiple projects. The new capital alliance will further strengthen their partnership, with plans for joint investments in content creation and the joint discovery of new creators.
This investment is set to enhance Sony’s entertainment portfolio, which already includes games, movies, music, and anime. Kadokawa is the controlling entity of FromSoftware, a company known for its successful games such as “Elden Ring”.
This deal is expected to add significant value to Sony’s gaming segment.
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