In what is a major development for both the company and the asset class, the Trump Media and Technology Group (DJT) has officially announced a $2.5 billion deal to create its very own Bitcoin treasury. Indeed, the company behind the Truth Social streaming platform announced the landmark decision in a press release issued on Tuesday.
The company, bearing the name of current US President Donald Trump, has not been shy about its belief in the asset class. Moreover, the official announcement followed reports that the company was planning to raise $3 billion for the purposes of cryptocurrency investment.
JUST IN: Trump Media announces $2.5 billion deal to create a Bitcoin treasury.
— Watcher.Guru (@WatcherGuru) May 27, 2025
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After his election win in late 2024, Donald Trump has emerged as the first true pro-crypto president in history. Moreover, the businesses that his family runs outside of the Oval Office have shared that interest. Indeed, in late January one of his biggest companies had made clear plans to invest in the asset class.
Now, they are officially making good on that expectation. Specifically, Trump Media has officially announced plans to raise $2.5 billion to create a Bitcoin treasury. According to a press release, the company will raise the funds through a stock sale and convertible senior secured notes.
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The plan is “one of the largest Bitcoin treasury deals of any public company,” they stated. Additionally, it will see Bitcoin listed on the company’s balance sheet alongside cash, cash equivalents, and short-term investments that reached a height of $759 million in Q1 of 2025.
“We view Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets,” CEO and Chairman Devin Nunes said. “Our first acquisition of a crown jewel asset, this investment will help defend our company against harassment and discrimination by financial institutions, which plague many American and US firms,” he added.
